Media Accreditation

1.1 Media Accreditation Guidelines

Media personnel who are interested to cover the Singapore International Cyber Week 2024 are required to register for media passes. The media accreditation principles below are intended to give the media as much access as possible while ensuring the safety, security and comfort of all participants of SICW 2024.

Media accreditation will commence on 19 August 2024 and close at 1200hrs (GMT +8), 8 October 2024. Applicants will need to fill in an online form and submit all required documents for review as part of the accreditation process. All media accreditation applications will be subject to the approval of the organisers.

Please contact SICW2024-Press@edelman.com for online application access.

1.2 Accreditation Principles

Editors of publications and media agencies are requested to take note of the following principles to ensure that media accreditation is restricted to professional journalists, photographers, camera crew and bloggers:

i. The organiser considers the media pass to be a working tool to be used only by bona fide members of the press. Marketing personnel, sub-editors, staff of the publication’s secretariat, etc. cannot be accredited as media.

ii. The organiser will only accredit media personnel from publications and agencies, and professional bloggers:

With a circulation size and quality that fulfil the criteria of the organiser.
With a format and quality that fulfil the criteria of the organiser.
With a sizeable following and sphere of influence, areas of interest and quality that fulfil the criteria of the organiser.

iii. Internal company publications cannot be accredited as media. However, at the sole discretion of the organiser, and where the quality and circulation criteria justify the organiser’s consideration, such publications may be eligible for accreditation on a case-by-case basis.

iv. Under no circumstance will advertising and public relations agencies (or similar companies and organisations) be accredited as media, nor will the organiser issue any media accreditation to representatives (press officers or otherwise) of sponsors, suppliers, and exhibitors.

v. It should be noted that no double accreditation is allowed (e.g., as media and as delegate).

2. Criteria for Accreditation

i. Applications MUST be made online. Accreditation will only be granted upon presentation of valid press credentials including:

Completed online accreditation application form.
Photocopy or a scanned copy of the Press Accreditation Card (for Singapore-based media) issued by the Ministry of Digital Development and Information (MDDI) OR official national press card(s) of the representative who will be covering SICW 2024 OR letter of assignment on the official letterhead of a media organisation signed by the Publisher, Assignment Editor, Editor-in-chief or Bureau Chief, specifying the name and functional title of the journalist, and stating their role at SICW 2024, OR links to three (3) most recently published posts (500 words or more) relating to the relevant areas of interest of the events.
Professional blogs must be active in the most recent six (6) months, with a minimum of one (1) published post per month relating to the relevant areas of interest of the events.
Information on the media outlet (such as website, circulation, readership/viewership, frequency, etc.) (only to be supplied on request).
An original copy of the publication (only to be supplied on request).

In addition, non-English publications must supply a certified English translation of the publications’ credits page.

ii. Freelance journalists/photographers MUST provide clear credentials that they are on assignment from a specific news organisation/publication. A valid assignment letter from that news organisation/publication is required. Submissions by freelance online journalists will be reviewed on a case-by-case basis.

iii. Online media (including websites, photography sites and online forum pages) must meet the following requirements, in addition to those above:

The web publication must belong to a registered company, such as a media organisation, and have a specific, verifiable non-web address and telephone number.
The online journal requesting accreditation for its correspondent(s) must have a substantial amount of original and topical news content or commentary or analysis on international issues.
If the website is new, the applicant seeking accreditation must provide the latest data on the site’s visitorship or other relevant material (press citations, etc.) about the outlet’s audience. The applicant must have an established record of having written extensively on international issues and present copies of three recently published articles, not more than six months old, with his/her byline.
Please note that online publications that are intended for the communications outreach or advocacy of non-governmental or non-profit organisations do not qualify for media accreditation.

iv. All applications must be received via the Singapore International Cyber Week 2024 online accreditation portal before the closing date and time, 1200hrs (GMT +8), 8 October 2024. Late applications will not be entertained. The organiser reserves the right to reject any incomplete application.

3. Accreditation Procedures and Access

i. An auto-generated email acknowledgement will be sent to applicants upon submission of the online accreditation form.

ii. Each application will take up to ten (10) working days to process.

iii. If any change of representative(s) is(are) to be made, please notify the organiser as soon as possible. Any name changes after the stipulated deadline of 1200hrs (GMT +8), 8 October 2024 may be rejected.

iv. If the representative(s) is(are) not able to attend the event, the organiser must be notified as early as possible. Failure to inform the organisers of non-attendance may result in future accreditation requests being refused.

v. All successful applicants will be issued an email confirmation with accompanying terms and conditions. If an applicant does not receive an email fifteen (15) working days after registration, he/she is requested to contact the representatives stated below.

vi. Details for the collection of media passes are as follows:
15-17 OCTOBER 2024
0830hrs – 1700hrs

VENUE
SICW Registration Info Counter
Level 4, Sands Expo and Convention Centre
10 Bayfront Ave, Singapore 018956

vii. The representative(s) must produce an email confirmation as well as two copies of his/her name cards when collecting the media badge at the event. NO MEDIA PASS WILL BE ISSUED WITHOUT PROPER DOCUMENTATION.

viii. Accreditation does not guarantee journalists, camera crew and photographers access to all media events/press conferences. Journalists and photographers should refer to the press kit for more details.

ix. The media pass is NON-TRANSFERABLE. It may only be used by the person whose name and publication name appear on the badge.

4. Media Centre

i. There will be a Media Centre located at Sands Expo and Convention Centre, Level 4, with free Internet access.

ii. Limited workstations will be available on a first-come-first-served basis to the media in the Media Centre.

iii. A confirmed schedule of events will be available in the press kit, which will be provided to all accredited journalists.

iv. Please note that the Media Centre will be open from 15-17 October 2024, 0830 to 1800hrs.

5. Note to Photographers
There will be no photo studio or technical assistance lab in the Media Centre.

6. Note to Broadcasters
There will not be a Broadcast Centre at SICW 2024, however please make any filming or interview requests through the PR representative at SICW2024-Press@edelman.com.

7. Dress Code
The dress code is formal or smart casual business attire. Accredited media wearing inappropriate clothing, e.g., shorts, t-shirts, bermudas, three-quarter pants, and flip flops, will not be admitted to the events.

8. For further queries, please contact:
Ethan Wong
Edelman
Contact: +65 9118 3960
Email: SICW2024-Press@edelman.com